Adapting to Change: Technical and Aesthetic Innovation in the Evolving Coatings Market

As the European coatings industry moves toward a more sustainable, design-driven, and experience-oriented future, innovation must extend beyond just performance. Solutions must also connect with the evolving visual and tactile expectations of consumer interests.

In this presentation Lorama Group will highlight how our sustainable solutions, colourants, and additive technologies support manufacturers in anticipating Colour, Material & Finish (CMF) trends for 2026–2027. Through a lens of market insight and design forecasting, we’ll explore key directional shifts in colour and surface aesthetics and pair complimentary solutions to demonstrate how companies can align with these consumer demands.

Attendees will gain perspective on how marketing foresight and materials innovation can intersect, helping formulators and brand owners develop coatings that not only perform but inspire.