Sustainability, Circularity & Net Zero Seminars

This workshop focuses on what happens after decisions have been made - and the barriers to adoption when moving sustainable coatings from concept into application, production and long-term use.

Many sustainable coatings meet regulatory and sustainability targets on paper, but face new challenges once they are applied, scaled up and used in the field. Cost remains a key barrier, with adoption often driven more by regulation, certification and specification than by customer pull, particularly in B2B and industrial markets.

This practical, experience-led workshop explores the operational and performance realities of delivering sustainable coatings to market, alongside the challenges of implementation. Drawing on real examples from formulators, suppliers and end users, it examines performance gaps, application variability, durability expectations, and how changes to application practices, equipment and processes can create additional hurdles.

It will also explore customer perception, including scepticism around green claims and limited awareness of the benefits sustainable solutions deliver, as well as how companies manage customer trust, warranties and liability when trade-offs and unintended consequences become visible.

Designed around shared experiences rather than presentations, the session provides practical insight into making sustainable coatings work in real-world conditions.

Chair: Brian Roulstone