There are a number of key opportunities at Surfex that allow exhibitors to gain extra exposure during and after the event. These sponsorship opportunities are a great way to enhance your participation at the UK’s largest free to attend Surface & Coatings exhibition & conference and will help draw attention to your stand, increase your branding exposure and improve distribution of key information.
All sponsors are acknowledged in the Exhibition Catalogue distributed to all attendees.
The lanyards are one of the most prominent and valued branding items available at Surfex. These are given to every attendee and every exhibitor at Surfex. Highly visible on site, and viewed by absolutely everyone over the 2 days, they retained after the exhibition, so also provide exposure and brand awareness after the event.
All attendees to Surfex will receive an event Tote bag upon arrival. This will be branded with your company logo and will be carried by all visitors throughout the event. They are usually kept by attendees long after the event is over, giving your company and brand extended exposure.
One of the most popular draws among the attendees to encourage them to arrive early and before 10am on both days, is the promise of a free breakfast roll and hot tea or coffee. The voucher will be clearly branded with your company logo and is a great way to say to the attendees “have a coffee on us”. Each year this option has more and more take up from visitors and can be combined with the sponsored HTML option to ensure everyone knows it’s you providing that for them. We always do some marketing around the early breakfast provision too.
A gift for all visitors to Surfex to take away with them, chosen and supplied by the sponsoring company. We encourage a branded object such as an umbrella, note pad, calendar, water bottle, even hand sanisiter! Your branded gift will be available at Registration and at various points throughout the exhibition and conference rooms. Attendees value these gifts and they tend to be kept for long after the event particularly the more functional items.
All attendees to Surfex will receive an Orientation Guide upon arrival. This will be branded with your company logo and will be carried by all visitors throughout the event as a trusty map of where to go. They are an essential guide and are kept by attendees long after the event is over, giving your company and brand extended exposure.
Similar to the Breakfast voucher, another draw for attendees to arrive before 10am on both days is that they will receive complimentary all-day parking. As the parking sponsor, your logo will be clearly featured on the voucher and this is a great way to let the attendees arriving by car know, that their complimentary parking is courtesy of your company. Again, it’s something else you can promote when marketing your presence at the event either through our pre-reg HTML option or your own marketing.
Be the first Company that all visitors see and remember, the main entrance to the Coventry Building Society Arena has a large digital banner display and as the most commanding signage for the event, can’t be missed by attendees as they arrive to the event. Your company name, logo and stand number will appear alongside the Surfex branding.
In 2022, for the first time at Surfex we are introducing the opportunity for a company to sponsor a conference room within the exhibition hall. Each room sponsor will get their company branding at the entrance to their designated room and will have an enhanced listing as the conference room sponsor within the event catalogue. Outside of the rooms we have large conference schedules, which will feature your company logo. If you are interested in sponsoring more than one room, please contact us, as there may be package deals available.
There are three popular Networking Areas strategically placed around the exhibition. These areas are where the attendees go to sit, eat and above all, network.
As sponsor, your company name and logo will be displayed on your chosen Networking Zone, indicating that the area is sponsored by you. There will also be information plaques on every table, allowing you to display more detailed information about your company’s services and products, highlighting your website and stand location. You can also choose to maximise the sponsorships full potential and make business cards available for visitors in this area.
Upon arrival, every single attendee to Surfex must go to the registration desk. As one of the most visible points within the event it ensures that your branding is one of the first that visitors interact with onsite.
The impact of seeing a company’s decals and logos on here is immediately powerful and lasting. The registration desk also features heavily in event photography and so would be promoted on the Surfex website over the following year. This means impact not only on onsite visitors for 2022, but also those looking up the event for future years.
Place your marketing material in a prominent location on the registration desk so that it is available for all attendees to Surfex to pick up on their arrival. All visitors have to go to the registration desk in order to collect their badges, so having an insert here acts not only as a branding interaction, but also is an early opportunity to let attendees know where they can find you within the exhibition and drive further traffic to your stand.
Upon arrival, every single attendee to Surfex walks through the atrium to get to the registration desk and through to the exhibition hall. As a highly visible point upon entering, it ensures that your branding is one of the first that visitors interact with onsite.
The impact of seeing a company’s decals and logos on here is immediately powerful and lasting. The atrium also features heavily in event photography and so would be promoted on the Surfex website over the following year. This means impact not only on onsite visitors for 2022, but also those looking up the event for future years.
This option enables you to send a targeted email to the pre-registered attendees registered for Surfex. Many exhibitors use this option to increase their branding in advance of the show, let a very concentrated audience from the industry know about their latest product developments and to promote to the UK surface & coatings community exactly where they can find you when they visit Surfex 2022.
Present your latest technology to an audience that you know are interested in what you are presenting on. Your presentation will be included within the programme of content with visitors encouraged to register to attend your session.
Attendance to your session will be logged and you will receive the details of everyone within your presentation after the event.
The Surfex team produce a post event breakdown of attendance every event.
Post-event, a digital copy of this is sent to every single attendee, exhibitor, speaker and also potential future exhibiting companies. The Organisers Statement is also published on the Surfex website and on our social media channels.
Having your company name and logo highlighted on the Organisers Statement is a great way to get further exposure beyond the exhibition and conference and solidify your company at the forefront of the surface & coatings sector in the UK.
Companies can over the two days of Surfex book rooms within the CBS Arena to give more detailed
demonstrations, host private meetings with key customers or host lunches for delegates and visitors.
There is the opportunity to hire a room for a full day or for the duration of the event. Get in contact
for more details, prices and packages available.
Advertisement in Event Catalogue
A hugely popular option, adverts tend to get booked up quickly in the Event Catalogue, due to it being picked up by all event attendees and also taken away for further review post-event too. It’s actively used over the period of both days and also contains the conference schedules and other important information so is used as a reference point for visitors onsite. An advert will ensure your branding is repeatedly seen by these attendees.
Logo will be included next to your profile on the Surfex website, next to your company name on the exhibitor list and next to your profile within the exhibition catalogue.