The Do’s and Don’ts of Green Claims for Decorative Paints

As the environmental impact of everyday items is understood to a greater degree, the need for a greener, more ‘eco’ decorative products becomes a key selling point to the end consumer. At the risk of confusing the consumer with the mass amount of green claims that a company’s marketing may use regarding the ‘green’ credentials of their decorative products might look impressive but there is a need to clarity if the green claim is relevant or if it might be too ambiguous and could cause misunderstanding to the consumer. If you produce or aim to produce an ‘eco’ paint then the Do’s and Don’ts of decorative paint is a must see.