BTC Celebrate 50 Years of Serving the Chemical Distribution Market!


BTC celebrate 50 years of serving the Chemical Distribution market!

In 2019 BTC Europe GmbH celebrated the birth of its company roots as “Tensid-Chemie Vertriebsgesellschaft mbH.” Formed in Düren, Germany in July 1969, Tensid Chemie was established to supply surfactants and chelating agents and is the cornerstone for today’s company. In its infancy the business was awarded the mandate to distribute BASF chelating agents for home and personal care and, after only 10 years in business, BASF became the sole shareholder. It was the start of a thriving relationship between BASF and its European distribution company.

in the UK, the BASF trading company Cheadle Colours and Chemicals, (Est. 1976) and numerous others throughout Europe were harmonised under the BTC banner in 2002 forming BTC Speciality Chemical Distribution GmbH, a wholly owned BASF group company. Today, after further re-structuring and expansion, including the incorporation of BASF Chemtrade GmbH in 2013, this company is now BTC Europe GmbH.  BTC is a flagship brand of BASF and represents them in over 30 markets, supplying 71k customers in over 80 countries.

BTC’s unique history gives it an equally unique market position. BTC is able to provide the necessary focus on small and medium-sized customers, specialising in establishing an in-depth understanding of customer requirements to reduce complexity and add value through strong technical and customer service.

As a leading supplier of resins and additives BTC supports customers to advance their formulations using BASF chemistry. BASF develop, manufacture and supply colourants, resins, functional & performance additives, oxygenated solvents and plasticisers that are used for the formulation of Automotive & Industrial Coatings, Furniture and Floor Coatings, Printing Inks and Packaging Coatings.

BTC’s industry portfolio of established familiars and brand-new arrivals will be showcased at Surfex 2020 on Stand 213. Join BTC on Stand to learn more….and here’s to the next 50 years!

For information on BTC products please contact Chris Morgan, Head of Sales for Coatings, Inks and Plastics in the UK christopher.morgan@btc-europe.com